This is the number one criteria in how to choose a website developer is good knowledge of Search Engine Optimization (SEO). While looks are important, looks won’t mean a thing if nobody knows your website exists. People need to find your website, mostly through search engines’ free results. There is a saying “the best place to hide anything is on the 2nd page of search engine results.”

Epiphany Websites SEO Service
When you interview a web developer, ask him or her what are the top 2 criteria for ranking high in search, and they should be able to tell you without hesitation:
Rich content, tagged properly with strategic placement of well chosen key words.
High quality back links (links from other websites to yours).
There is some debate (even among Google employees) what is the 3rd most important, but answers are predominately page speed, or “Rank Brain” which is an AI that learns how important your page is based on how people click, stay, read, and want more of the same from your site.
There are literally 100’s of other factors that can also effect ranking, and your developer should be well versed in most of them, without loosing site of the most important factors.